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Why doing good is good for business.

Gordon Gekko, take a hike. Blake Mycoskie is here. Blake Mycoskie, the creator of TOM’S, just won the LionsHeart Award at Cannes for his brand…but

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Steven Biegel November 11, 2021

Creating your own road to success. 3D thinking in action.

Kenneth Cole, the shoe company, created their own road to success by thinking 3-dimensionally. At the onset, Kenneth knew he was competing with hundreds of start-ups

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Steven Biegel October 1, 2021

When Strategy and Execution Are Incompatible, Magic Happens

Magic? Isn’t it more like mayhem? Have no doubt about it; a clash between individuals responsible for creative ideation and those concerned with strategic development

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Steven Biegel July 1, 2021

The Beauty of an Unpolished Brand

The inclination to disguise ourselves is more potent today than ever. Most of us build fake fortresses through social media by posting an unbelievably rosy

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Steven Biegel April 2, 2021

Three ways to avoid suffering from Elephant Thinking

Let’s clarify some things here, before we expose another dirty little secret highlighting the shortcomings of the influence business. One thing to get straight is

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Steven Biegel December 2, 2020

The 50-year anniversary of interactive advertising. Wait. What?

The digital-age did not give birth to interactive advertising. Just as selfies did not introduce the world to hand-held photography. How’s that for a head-slapper?

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Steven Biegel May 24, 2020

Looking for a solution? Look inside the problem. 3D thinking is here.

Sometimes, the best way to find a solution is simply to redefine the problem. Start by looking at it inside out. A Mississippi chapter of

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Steven Biegel February 1, 2020

The Birth and Death of a lifestyle brand

When a lifestyle brand is born a core following finds an interesting point of difference that’s relevant to them and identify with the brand on

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Steven Biegel January 29, 2020

We see skeletons, but is Out Of Home really dead?

you will notice the skeletons along the highway. They stand as stark reminders of a seemingly dead advertising medium – out-of-home. But, is it really dead?

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Steven Biegel December 1, 2019

Why Nothing Is Harder Than Simple

This world of ours spins faster every day. Relative time, “living time,” is now sliced up into little pieces, and fragmented into shorter and shorter

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Steven Biegel April 2, 2019

Strategy. Ideation. Production

Founded by experienced brand developers who know how to combine deep-rooted strategic rigor, unexpected creative content and flawless production to achieve our clients business goals.
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